Seraphic Fire goes for Billboard Chart with new album

August 20, 2013

Mike Burgess
Communications Manager, Seraphic Fire
Direct Line (305) 692-0268

GRAMMY-nominated ensemble targets national stature with guerilla marketing strategy for latest release, Ave Maria: Gregorian Chant

MIAMI, FL – Three years ago, Miami-based Seraphic Fire made national news with its recording of Monteverdi’s Vespers of 1610. Thanks to a modern, tech-savvy grassroots marketing campaign, the album shot to the top of the iTunes classical chart within days of its release. An NPR story trumpeted the “zero to hero” success of the recording “by a little-known Miami-based professional choir called Seraphic Fire,” which reached the top ten alongside Yo-Yo Ma and the London Symphony Orchestra.

A year later, Seraphic Fire pulled off an even bigger feat with GRAMMY nominations for two of its albums, the Brahms Requiem and A Seraphic Fire Christmas. In November 2011 the Los Angeles Times wrote that “the Grammys always come up with a head-scratcher. This year it’s Seraphic Fire, a sweet-voiced young Miami chorus that produces its own recordings.”

Next week, Seraphic Fire is at it again with its brand-new album, Ave Maria: Gregorian Chant. This time, the group’s goal is the holy grail of the music world: the Billboard Charts. “We really took the musical world by surprise with our Monteverdi and Brahms recordings,” says Artistic Director Patrick Quigley. “We don’t want to be the best kept secret in classical music anymore; we want Seraphic Fire to be a household name. Getting on the Billboard Chart is the best way to instantly raise a group’s national profile.”

To achieve a spot on Billboard magazine’s famous weekly charts, Seraphic Fire has devised a clever marketing strategy drawing on support from its loyal and ever-growing fan base. The Billboard rankings are based on a Tuesday to Tuesday cycle. Seraphic Fire’s plan: encourage supporters to buy the recording all on the same Tuesday.

“Our Chant album will be released on CD and digitally on Tuesday, August 27,” explains Joey Quigley, Seraphic Fire’s Managing Director. “We will encourage our fan base to buy the recording on that day, whether they purchase the physical CD, or a digital download. We’ll promote this campaign and create excitement for it with postings on Facebook and emails to our supporters. We can’t do it without them.”

The recording is available digitally via iTunes at following link:

It can be purchased in hardcopy here:

Seraphic Fire’s hope is that by early September the group will be in the national news again, this time with a top slot on the coveted Billboard chart.


This recording is made possible with the support of the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners, the support of the City of Miami Beach, Cultural Affairs Program, Cultural Arts Council, the support of Funding Arts Network, Funding Arts Broward, as well as with the support of the City of Coral Gables. Funding for this project is provided in part by the Broward County Board of County Commissioners as recommended by the Broward Cultural Council.
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